The Power of We Will

Riding the wave as a team at sunset

Riding The Wave As a Team

Driving power, passion and purpose for your team through the power of “I will” and “We will”

Shaun Tomson World Champion Surfer and Best Selling Author

Shaun Tomson and Brian Formato

Shaun is a legend. He was named one of the 10 Greatest Surfers of All Time. Beyond surfing Shaun has launched successful clothing brands, been an advocate for protecting our oceans and has authored two best selling books. He has created the Code Method an academically validated self-development program that inspires, uplifts and connects individuals and teams.

Groove Management’s Brian Formato has partnered with Shaun to extend Shaun’s Code Methodology to teams as well. In this workshop we combine the individual journey with the team journey. We highlight not just the power of “I Will”, but the power of “We Will”. We unlock the potential of the entire team and organization by building a shared vision and shared commitment.

Workshop Themes

  • Creating a shared vision for success

  • The power of positive thinking

  • Learning to be a servant leader

  • Preparing for uncertainties and challenges

  • Exploring passion, purpose and power

  • Unlocking the power of “I will” and “We will”

Your Facilitators

Shaun Tomson, World Surfing Champion

Shaun Tomson started, managed and sold two multi-million dollar clothing brands – Instinct in the 80’s and Solitude (co-founded with his wife Carla) in the 90’s. He is the author of the best-selling books “Surfer’s Code” and “The Code: The Power of “I Will“, and the writer and producer of the award-winning documentary film Bustin’ Down the Door. Shaun is a Business Administration and Finance graduate from the University of Natal and has a Master of Science in Leadership from Northeastern University. He is a World Surfing Champion, an inductee in the Jewish and South African Sports Hall of Fame, the US Surfing Hall of Fame, and has been described as one of the greatest surfers of all time and one of the most influential surfers of the century (Surfer Magazine 1999). Shaun is a past board member and ambassador for Surfrider Foundation, the world’s largest environmental group dedicated to protecting the world’s oceans, waves and beaches and he received the SIMA Environmentalist of the Year Award in 2002. He is a past board member of Santa Barbara Boys and Girls club and is an ambassador for Boys to Men, a youth mentoring organization. Shaun currently lives with his wife and son in Santa Barbara, California and still finds time to chase the perfect wave.

Brian Formato, Founder of Groove Management

Brian Formato has spent his 25-year career helping individuals and team to maximize performance. While he is not a world champion surfer, Brian does run an experiential leadership development program, LeaderSurf that leverages the ocean as a teaching tool. Brian teaches business executives how to surf and uses the surfing metaphor to encourage leaders to push outside their comfort zones.





The Code book, by Shaun Tomson

Reach out to learn more about scheduling this high impact workshop for your team or your entire organization

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